be found, be heard, be effective

Digital Marketing & Search Engine Optimisation

Is a process of conceiving, specifying, designing, programming, documenting, testing, and bug fixing involved in creating and maintaining applications, frameworks, or other software components, its a complete Cycle of Development which Involves different Phases.

What is Digital Marketing?

Digital marketing is any marketing initiative that leverages online media and the internet through connected devices such as mobile phones, home computers, or the Internet of Things (IoT). Common digital marketing initiatives center around distributing a brand message through search engines, social media, applications, email, and websites.

Today, digital marketing often focuses on reaching a customer with increasingly conversion-oriented messages across multiple channels as they move down the sales funnel. Ideally, marketing teams will be able to track the role each of these messages and/or channels played in reaching their ultimate goal.

Examples of Digital Marketing Assets

In short, a digital marketing asset is any tool that you use online. Here are a few of the more common examples:
  • Social Media Profiles
  • Website
  • Images and Video Content
  • Blog Posts and eBooks
  • Reviews and Customer Testimonials
  • Branded Logos, Images, or Icons

8 Types of Digital Marketing Strategies with Examples

  • Social Media Marketing Platforms
  • Influencer Marketing
  • Email Marketing
  • Content Marketing
  • Search Engine Optimisation (SEO) Marketing
  • Pay-per-click (PPC)
  • Affiliate Marketing
  • Mobile Marketing

Our Approach

From Exposure, to Audience Insights and Activation in a Single Platform

Ensuring the Highest Quality of Data

Many vendors lack sufficient data quality assurance measures. Marketing Evolution builds data validation and quality control checks at every step of the process to ensure your recommendations are based on valid, accurate data. We are the only marketing performance measurement solution to incorporate a streamlined data quality process into its standard product, from data arrival to ingestion and consumption.

Measurement and Optimization for Brand KPIs

Marketing Evolution uniquely measures and improves brand metrics by linking media exposure to creative performance and optimizing the right message to the right person through the right channel. We incorporate leading indicator data in analysis to show precisely how brand investments impact sales. We connect consumers’ paths to purchase through their own unique brand engagement stages of awareness, consideration, purchase intent, and loyalty. We help brands discover how their consumers are influenced by interactions with their brands, products, and services throughout their journey and activate recommendations to drive performance in key focus areas.

Flexible Data Integration

The most powerful marketing performance measurement and optimization solution that provides flexible implementations of data at various disparate granularities based on a marketers level of sophistication and access to data, allowing brands at any level of maturity the ability to maximize their media spend and brand impact.

A Digital Marketing Company offering solutions for all online marketing services and Social Media Promotions

Our passion enables us to deliver precise solutions, best quality, and ultimate satisfaction to our clients every time